In July 2017, AB InBev announced that it would acquire Hiball this year.
Airbnb has launched digital tools and a marketing campaign aimed at attracting more business travelers.
Just six months after the Galaxy Note 7 crisis, Samsung launched its new and improved smartphones, the Galaxy S8 and Galaxy S8+, in March 2017 along with a robust marketing campaign to promote it.
In hopes of boosting its sales and attracting more customers, Kohl’s has recently partnered with Under Armour, and will now be selling its products in stores and online.
Many long-time casual-dining restaurants are opening new-concept fast-casual restaurants to attract younger patrons.
A little over a year after its food safety crisis, Chipotle Mexican Grill is launching its biggest marketing campaign ever in April 2017.
Following two years of moving towards the removal of artificial additives in its food, using the slogan “food as it should be,” Panera Bread has now reached its goal of removing 100% of all artificial additives in its food products – and its ready to share the news.
For many years, consumers have been into the fast-fashion trends of the clothing industry, in which apparel is cheap, trendy, …
Having sold over 100 of its brands in just over two years, P&G works to improve its marketing strategy.
As the millennial population continues to increase, it has influenced how marketers are operating and making future decisions. Many of the millennials are well off and seek premier and luxury brands.