Companies must consider many factors when marketing to a growing and valuable Hispanic consumer market.
Airbnb has launched digital tools and a marketing campaign aimed at attracting more business travelers.
McDonald’s ran a clever unbranded advertising campaign to promote a special offer on beverages.
The BEM approach uses behavioral customer data to define a brand’s target audience more precisely than with demographic data alone.
The best way for a company to truly learn know how its customers feel and avoid misleading data is simply to listen to what they have to say.
Snap Inc. and Snapchat are continuing to see success as the business develops with growth amongst new demographics, and a successful IPO launch.
Many long-time casual-dining restaurants are opening new-concept fast-casual restaurants to attract younger patrons.
As the use of influencer marketing continues to grow, there are several trends to expect in 2017.
Virtual reality is a new, exciting technology, but marketers are still unsure of its value to the marketing industry.
As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.