Airbnb has launched digital tools and a marketing campaign aimed at attracting more business travelers.
YouTube is trying to bring back advertisers after major brands pulled out of YouTube advertising in response to their ads being placed on controversial videos.
Facebook and Google make advertising rule changes to combat fake news.
Data usage is continually growing and companies are using analytics to evaluate their business operations and market spending.
The most effective practice a business can conduct is to bring its marketing and sales teams together. Through defining a unified process for each point of contact with customers, as well as the processes that guide customers throughout their journey, a company delivers a smoother customer experience that usually achieves a high degree of loyalty.
The majority of consumers depend on their social networking accounts to not only send but also receive information. Marketers and advertisers realize that social media marketing is essential to gain competitive advantage.
Creating an effective Black Friday or Cyber Monday marketing strategy is imperative for most companies, as nearly 20 percent of annual sales are accrued from the holiday season.
Product placement, a substantial marketing strategy, is one of the most direct attempts to gain commercial benefit from the environment and context within which a product is displayed or used.
With only 11% of the web visible, it is extremely important to optimize your website for maximum visibility within Goggle’s search engine. The main way to do this to have a highly coveted .com domain name.
Hulu CEO Mike Hopkins presented to 2,000 attendees at its NewFront presentation last week. The company announced its plans to created a more focused and competitive brand. Among them are to drop the “Plus” from “Hulu Plus,” stream all nine seasons of Seinfeld, and produce an array of original series in an attempt to join the ranks of its competitors Netflix and Amazon.