Let’s face it. With millions of eyes glued to phones and tablets 24 hours a day and 7 days a …
If you aren’t too familiar with the audio and music platform, SoundCloud, you will soon be well acquainted as the …
Our world today has become all things digital. From social media to electronic billboards, marketers may find digital platforms …
In July 2017, AB InBev announced that it would acquire Hiball this year.
Brands are finally discovering that not all men are the same, and are moving towards advertising that no longer assumes the stereotype of men as burly, heterosexual, and sex-obsessed.
Companies must consider many factors when marketing to a growing and valuable Hispanic consumer market.
In June 2017, Facebook plans to open a Center for Marketing Science Innovation – its very own neuroscience research center to learn more about how consumers engage with content.
Airbnb has launched digital tools and a marketing campaign aimed at attracting more business travelers.
McDonald’s ran a clever unbranded advertising campaign to promote a special offer on beverages.
Just six months after the Galaxy Note 7 crisis, Samsung launched its new and improved smartphones, the Galaxy S8 and Galaxy S8+, in March 2017 along with a robust marketing campaign to promote it.