Music to Advertiser’s Ears?
Here’s an easy question: did you listen to music on your phone or another streaming device in the last few …
Category Archives: Chapter 4 – Understand Business-to-Consumer Markets
I Can’t Get No Food Truck Tacos
Any music festival-goes knows that maintaining their body with fuel during the event is a chore. In the midst of …
Are You Afraid of the Dark-eting?
With the advent of technology, people’s socials lives are now highly accessible online. In the same vein, due to this …
Nike Dreams Crazy
Odds are you heard about Nike in some capacity last week. They announced their 30thanniversary Just Do It campaign, starring …
“Mass Disruption”: What P&G and MasterCard Have to Say About Current Marketing Trends
The face of marketing is rapidly evolving. This is no secret. Companies of all industries and sizes from social media, …
What’s in a Name: Should Heinz Change the Name of “Salad Cream”?
According to an article by Time, Kraft Heinz has recently announced that it will be changing the name of a …
Emotional Connection: What Merch Can Mean for Marketing
Creating a connection with your consumers is not only a necessary practice in PR and customer service, but also is …
Starbucks Revamps Promotional Strategy to Create Longer-lasting Customer Relationships
As the financial quarter came to close, Starbucks came to face a set of new challenges in regard to promotions. …
How Instant Gratification is Reshaping Marketing Strategies
The world market is constantly evolving due to changes in consumer behavior. One behavior that perhaps may be the most …
What Small Businesses Need to Know for Local Digital Marketing
In the fast-paced online world of marketing, companies have to keep constant tabs on the ever-changing trends shaping advertising today. …
