Starbucks Revamps Promotional Strategy to Create Longer-lasting Customer Relationships
As the financial quarter came to close, Starbucks came to face a set of new challenges in regard to promotions. …
Category Archives: Chapter 4 – Understand Business-to-Consumer Markets
How Instant Gratification is Reshaping Marketing Strategies
The world market is constantly evolving due to changes in consumer behavior. One behavior that perhaps may be the most …
What Small Businesses Need to Know for Local Digital Marketing
In the fast-paced online world of marketing, companies have to keep constant tabs on the ever-changing trends shaping advertising today. …
Brandless Battles the Current Challenges of Faceless Marketing
We’ve all heard the phrase “don’t judge a book by its cover.” It’s a lesson many of us were taught …
What Can Marketers Learn from Heineken’s “Lighter is Better” Mishap?
Let’s face it. With millions of eyes glued to phones and tablets 24 hours a day and 7 days a …
SoundCloud’s First Ad Campaign Highlights What Makes It Unique: Its Users
If you aren’t too familiar with the audio and music platform, SoundCloud, you will soon be well acquainted as the …
The Rise of Immersive Content in the Digital Marketing Age
Our world today has become all things digital. From social media to electronic billboards, marketers may find digital platforms …
AB InBev to Purchase Hiball, Diving Deeper into the Non-Alcohol Beverage Segment
In July 2017, AB InBev announced that it would acquire Hiball this year.
How Brands are Shifting Advertising Efforts to Reflect a Shift in Male Stereotypes
Brands are finally discovering that not all men are the same, and are moving towards advertising that no longer assumes the stereotype of men as burly, heterosexual, and sex-obsessed.
Marketing Effectively to Hispanics Today
Companies must consider many factors when marketing to a growing and valuable Hispanic consumer market.
