AB InBev to Purchase Hiball, Diving Deeper into the Non-Alcohol Beverage Segment
In July 2017, AB InBev announced that it would acquire Hiball this year.
Category Archives: Chapter 4 – Understand Business-to-Consumer Markets
How Brands are Shifting Advertising Efforts to Reflect a Shift in Male Stereotypes
Brands are finally discovering that not all men are the same, and are moving towards advertising that no longer assumes the stereotype of men as burly, heterosexual, and sex-obsessed.
Marketing Effectively to Hispanics Today
Companies must consider many factors when marketing to a growing and valuable Hispanic consumer market.
Facebook To Open Its First Neuroscience Research Center to Improve Marketing Strategy
In June 2017, Facebook plans to open a Center for Marketing Science Innovation – its very own neuroscience research center to learn more about how consumers engage with content.
Airbnb Tackles The Business Travel Market
Airbnb has launched digital tools and a marketing campaign aimed at attracting more business travelers.
McDonald’s Launches Its First Unbranded Marketing Campaign
McDonald’s ran a clever unbranded advertising campaign to promote a special offer on beverages.
Samsung Launches An Ambitious Marketing Campaign As It Introduces Its Newest Phones
Just six months after the Galaxy Note 7 crisis, Samsung launched its new and improved smartphones, the Galaxy S8 and Galaxy S8+, in March 2017 along with a robust marketing campaign to promote it.
A New Approach: Targeting Audiences With Behaviors, Emotions, and Moments
The BEM approach uses behavioral customer data to define a brand’s target audience more precisely than with demographic data alone.
Why The Simple Act Of Listening Beats Surveys
The best way for a company to truly learn know how its customers feel and avoid misleading data is simply to listen to what they have to say.
The Partnership Between Kohl’s and Under Armour
In hopes of boosting its sales and attracting more customers, Kohl’s has recently partnered with Under Armour, and will now be selling its products in stores and online.
