“Mass Disruption”: What P&G and MasterCard Have to Say About Current Marketing Trends
The face of marketing is rapidly evolving. This is no secret. Companies of all industries and sizes from social media, …
Category Archives: Chapter 16 – The Marketing Dashboard: Metrics for Measuring Marketing Performance
Girl Scouts and Boy Scouts Attempt Rebranding with Launch of New Ad Campaigns
Just last fall, BSA made the announcement that they would now accept girls into their organization. While some met …
How Instant Gratification is Reshaping Marketing Strategies
The world market is constantly evolving due to changes in consumer behavior. One behavior that perhaps may be the most …
Facebook To Open Its First Neuroscience Research Center to Improve Marketing Strategy
In June 2017, Facebook plans to open a Center for Marketing Science Innovation – its very own neuroscience research center to learn more about how consumers engage with content.
A New Approach: Targeting Audiences With Behaviors, Emotions, and Moments
The BEM approach uses behavioral customer data to define a brand’s target audience more precisely than with demographic data alone.
Why The Simple Act Of Listening Beats Surveys
The best way for a company to truly learn know how its customers feel and avoid misleading data is simply to listen to what they have to say.
What To Expect From Influencer Marketing in 2017
As the use of influencer marketing continues to grow, there are several trends to expect in 2017.
Email Marketing Is Expected To Be Stronger Than Ever In 2017
E-mail remains a strong and relevant marketing tool in 2017 due to continual technological advancements and the increased use of e-mail on mobile devices.
Understanding and Interpreting Market Data
Data usage is continually growing and companies are using analytics to evaluate their business operations and market spending.
The Benefits of an Aligned Sales and Marketing Department
The most effective practice a business can conduct is to bring its marketing and sales teams together. Through defining a unified process for each point of contact with customers, as well as the processes that guide customers throughout their journey, a company delivers a smoother customer experience that usually achieves a high degree of loyalty.
