In June 2017, Facebook plans to open a Center for Marketing Science Innovation – its very own neuroscience research center to learn more about how consumers engage with content.
The BEM approach uses behavioral customer data to define a brand’s target audience more precisely than with demographic data alone.
The best way for a company to truly learn know how its customers feel and avoid misleading data is simply to listen to what they have to say.
As the use of influencer marketing continues to grow, there are several trends to expect in 2017.
E-mail remains a strong and relevant marketing tool in 2017 due to continual technological advancements and the increased use of e-mail on mobile devices.
Data usage is continually growing and companies are using analytics to evaluate their business operations and market spending.
The most effective practice a business can conduct is to bring its marketing and sales teams together. Through defining a unified process for each point of contact with customers, as well as the processes that guide customers throughout their journey, a company delivers a smoother customer experience that usually achieves a high degree of loyalty.
Customers are smarter now, more than ever before, causing a heightened expectation of businesses delivering an excellent experience.
Setting a budget for marketing and deciding where to invest marketing dollars is not an exact science. By targeting the intended audience, analyzing past marketing techniques, studying what competition is doing, and surveying current consumers, marketers can better determine where and when to allocate spending.Setting a budget for marketing and deciding where to invest marketing dollars is not an exact science. By targeting the intended audience, analyzing past marketing techniques, studying what competition is doing, and surveying current consumers, marketers can better determine where and when to allocate spending.
An effective content marketing strategy offers flexible opportunities for marketers to reach customers during their path to purchasing decisions.
