Companies must consider many factors when marketing to a growing and valuable Hispanic consumer market.
In June 2017, Facebook plans to open a Center for Marketing Science Innovation – its very own neuroscience research center to learn more about how consumers engage with content.
Airbnb has launched digital tools and a marketing campaign aimed at attracting more business travelers.
McDonald’s ran a clever unbranded advertising campaign to promote a special offer on beverages.
YouTube is trying to bring back advertisers after major brands pulled out of YouTube advertising in response to their ads being placed on controversial videos.
Just six months after the Galaxy Note 7 crisis, Samsung launched its new and improved smartphones, the Galaxy S8 and Galaxy S8+, in March 2017 along with a robust marketing campaign to promote it.
In hopes of boosting its sales and attracting more customers, Kohl’s has recently partnered with Under Armour, and will now be selling its products in stores and online.
E-mail remains a strong and relevant marketing tool in 2017 due to continual technological advancements and the increased use of e-mail on mobile devices.
As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.
A little over a year after its food safety crisis, Chipotle Mexican Grill is launching its biggest marketing campaign ever in April 2017.