McDonald’s ran a clever unbranded advertising campaign to promote a special offer on beverages.
The BEM approach uses behavioral customer data to define a brand’s target audience more precisely than with demographic data alone.
In hopes of boosting its sales and attracting more customers, Kohl’s has recently partnered with Under Armour, and will now be selling its products in stores and online.
Snap Inc. and Snapchat are continuing to see success as the business develops with growth amongst new demographics, and a successful IPO launch.
As the use of influencer marketing continues to grow, there are several trends to expect in 2017.
Virtual reality is a new, exciting technology, but marketers are still unsure of its value to the marketing industry.
E-mail remains a strong and relevant marketing tool in 2017 due to continual technological advancements and the increased use of e-mail on mobile devices.
As generation Z becomes the new generation of consumers, brands must learn their behavior in order to effectively market to them.
A little over a year after its food safety crisis, Chipotle Mexican Grill is launching its biggest marketing campaign ever in April 2017.
Following two years of moving towards the removal of artificial additives in its food, using the slogan “food as it should be,” Panera Bread has now reached its goal of removing 100% of all artificial additives in its food products – and its ready to share the news.